The Importance of Digital Marketing – 2020
Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets.
With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue to evolve.Digital marketing is important because more and more consumers are online; digital marketing is an immediate way to reach them. Traditional marketing can no longer reach people quite like digital marketing.
The Importance of Using a Variety of Digital Marketing Channels In order for digital marketing to succeed, businesses need to recognize the importance of using many different digital marketing channels.
Digital marketing is an easy way for companies to tell their brand’s story and brings companies to life on an online platform.“Those three avenues are so common for businesses to use because you can highlight what your company is all about,” said Jeremy Greenberg, founder of web design and digital marketing agency 97 Switch. “People are responsive when you have the ability to tell your brand story, whether it’s on social media, your website, or email. With other mediums, there’s not as much ability to tell your story.”Social media, email, and websites give companies the ability to reach consumers directly, which means customers are receiving more information in digital form than ever before.
Digital Marketing Increases Sales When companies set out to use digital marketing, the main goal is to increase sales and make more money. Borg-Breen says digital marketing is really just digital sales. The goal is to get people to buy something from your company, whether that be a service or product.
Digital Marketing Success Digital marketing benefits businesses and customers. Eighty-three percent of companies think their digital marketing is successful and reaches their goals.
“That number is high because digital marketing is where customers are,” Zaiger said. “Walking down the street, people aren’t looking at billboards or checking newspapers – they’re staring at their phones.”Traditional marketing and advertising don’t seem to be as effective as digital marketing. Technology is so integrated into our lives, it only makes sense that is how companies reach us.